FlatIron Crossing Transformation: A New Era in Broomfield Development
1 W Flatiron Crossing Drive
The redevelopment of FlatIron Crossing in Broomfield, Colorado, at 1 W Flatiron Crossing Dr, is a vital component of the area's economic rejuvenation, seeking to reinvent the traditional mall experience. This initiative is spearheaded by Macerich, in collaboration with Crescent Communities LLC for the residential aspect, and designed by Craine Architecture, in partnership with the City of Broomfield. The transformation is underscored by a vision to create a multifaceted space that balances retail, living spaces, and leisure activities, making it a quintessential community hub.
As part of the redevelopment, the FlatIron Crossing site is undergoing a substantial transformation in phases. The project's first phase aimed at enhancing the mall's infrastructure, has already commenced with a focus on the southwest section. This includes significant enhancements such as the realignment of roads, reconfiguration of entry points, and improvements to existing structures. These upgrades are crucial stepping stones toward a more appealing and functional environment, setting the stage for a vibrant mixed-use space.
A key aspect of this transformation involves the introduction of several innovative elements designed to foster community engagement and enrich the visitor experience. Among these is the introduction of diverse dining options, an outdoor pavilion designed for events and concerts, and a sprawling two-acre public park which will be the heart of the HiFi district. These features will collectively anchor the shopping center, providing not just a place to shop, but a destination to gather and socialize.
The HiFi district is conceptualized to embody 65,000 square feet of dining, retail, and entertainment spaces. It will serve as a social epicenter, with distinct community-centric areas such as The Hub, The Yard, The Social, and The Bonfire. While The Hub is designed with family-friendly amenities and flexible seating arrangements in mind, the transformation's current phase prioritizes laying the groundwork for the novel mixed-use elements, notably the construction of the Novel FlatIron Crossing residential complex.
The Novel FlatIron Crossing project adds a significant residential facet to the transformation, providing 347 residential units, 20% of which will be designated as affordable housing. This initiative addresses pressing housing needs in the community and contributes to the area's economic dynamics by offering diverse housing options. Additionally, the residential complex will include 29,246 square feet of ground-floor retail space, seamlessly integrating living, shopping, and lifestyle into one cohesive environment.
The site of the former Nordstrom building will see revitalization as it is converted into office space. This conversion opens up fresh commercial opportunities and is expected to draw businesses keen on taking advantage of the location and amenities.
Strategic and forward-thinking, this redevelopment is a significant step towards creating a robust economic environment, with an estimated project investment ranging from $240 million to $260 million. The City of Broomfield is playing an active role, contributing $50 million to this expansive project. This collaboration exemplifies public-private partnerships' potential in community-focused development, where economic goals are intertwined with social and recreational ones.
Once the redevelopment is complete, the newly reinvented FlatIron Crossing is expected to serve as a thriving model for similar mall spaces, blending commerce, community, recreation, and housing into an all-encompassing urban ecosystem. This ambitious project will not only contribute to a sustainable economic growth pattern but also ensure that FlatIron Crossing remains a cornerstone of the community, adapting to modern demands and societal shifts.
As urban landscapes evolve, initiatives like the FlatIron Crossing redevelopment highlight the adaptability and resilience required to sustain economic growth while meeting the community's expectations in a rapidly changing world. This project stands to redefine retail-centric developments, setting new standards in mixed-use redevelopments, fostering community interaction, and enhancing the quality of life in Broomfield, Colorado.
